HOT102
Milwaukee's Party Station
HOT102 (aka “the HOT FM”, “LOVE 102″, and some other incarnations) was a Top 40 and R&B music station in Milwaukee from 1979 to 1994, broadcasting at 102.1 FM with the call letters WLUM. It was owned by Green Bay Packers great Willie Davis as part of his company All-Pro Broadcasting. The station acquiesced to a changing music market and competition during the surge of “grunge” and the station at 102.1FM flipped to Alternative, a format it retains today.
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